I never considered myself a “yoga person.” Although I deeply appreciated the comfort and aesthetic rewards of Lululemon’s yoga pant, I assumed that the meditative, pose-y aspect of yoga was far too ...
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Yoga studios around the city should keep a close eye on their yogis and yoginis—a deep-pocketed competitor is coming to town and has been secretly negotiating to lure top instructors. Pure Yoga, the ...
‘It’s about creating a sense of limitlessness and a natural flow, moving away from a predictable yoga studio aesthetic,’ Elaine Jamieson of Positive Partnership says of her design for Pure Yoga’s ...
NEW YORK, Dec. 21 Today, Equinox Fitness Clubs introduced the second New York City outpost of Pure Yoga, a luminous playground from Hong Kong where many practices share a common, ...
Earlier this year, Hong Kong-based airline Cathay Pacific unveiled a new addition to its popular The Pier Business Class Lounge: a dedicated yoga and meditation space. Dubbed "The Sanctuary by Pure ...
Cathay Pacific has teamed up with international yoga brand, Pure Yoga to launch a new in-flight program focused on healthy traveling. Part of the airline's "Life Well Travelled" campaign, the Travel ...
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