Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.

Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

Enjoy Life Foods has packed up a yellow school bus and is on the road with a sampling tour to introduce families to its allergy-friendly foods that work well for school lunches and snacks. Enjoy Life ...

For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Something old is becoming one of the hottest strategies in selling branded goods. Sampling has been around ever since Eve tried to foist that apple on Adam. But lately, through technology and a ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...