Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

Retailers are striving to differentiate their brands by allowing customers to personalize product designs, colors and styles. Artifi is helping retailers provide more relevant online shopping ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

Sellers of everything from dress shirts to handbags and even consumer packaged goods are discovering the value of letting customers create their own unique products. Retailers use Big Data to present ...

Many customers are moving away from one-size-fits-all products and choosing companies that offer customized experiences. This could be a bottle of soda with your name on it or vitamins packaged ...

We study a market with customers who have heterogeneous preferences for product attributes. We consider two types of firms that compete on price and product variety: A traditional firm, which chooses ...

** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** In what may signal a growing trend ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

Many companies, ranging from major players to small retailers, are discovering the benefits of the personalized digital shopping experience. Online product customization raises brand awareness, ...