The news surrounding the launch of Apple’s latest M5 Pro and M5 Max chips is full of the usual levels of Steve Jobs–esque puffery.

Apple (AAPL.O) on Tuesday unveiled updated MacBook Air ‌and MacBook Pro models, featuring its latest M5-series chips and bigger base storage, in a bid to lure buyers in a softening PC market squeezed ...

“With Neural Accelerators in the GPU, the new MacBook Pro enables professionals to run advanced LLMs on device and unlock capabilities that no other laptop can do — all while maintaining exceptional b...