Several commenters offered a reality check. In 2025, margins are thin. SUVs like Tahoes, Yukons, and Escalades barely move on price. EVs tend to move more. Sometimes the best “move” is recognizing ...

New data shows that in the digital era, young buyers still want important bits of this big purchase on paper and IRL.

So far, 2025 has been a car buyer’s market, but that could change quickly. The threat of tariffs has forced car companies to increase their incentive spending to get buyers through the door. Buyers ...