Ty Inc. first debuted the Princess Diana plush in December 1997 Nicole Briese is a contributing writer at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in Us ...

As a new mom in the ‘90s, Gretchen LeMay turned the Beanie Baby market into her side hustle. She regularly monitored drops at Hallmark stores, buying and selling the most in-demand plushies. But one ...

At the time of its release, retailers were limited to just 12 toys per store Today, the Beanie Baby could be worth anywhere from $45 to around $1 million, depending on the toy and its condition When ...