Pizza Hut is adding a side of nostalgia to a free personal pan pizza this summer. The pizza chain announced the millennial childhood favorite "Book It!" is getting an upgrade for Gen Z and Gen Alpha ...

Pizza Hut has revamped its BOOK IT! summer reading program, encouraging kids to read in exchange for delicious rewards. For the first time in BOOK IT!’s 40-year history, Pizza Hut now has an app ...

They took a pizza our hearts. Pizza Hut’s beloved pro-reading program, Book It! turns 40 this month — with over 70 million kids eagerly participating since 1984, the New York Times reported.

It’s true that millennials love a good bit of nostalgic reminiscing, especially about pop culture-related childhood staples—like the “Book It” program, for example. Not only did it motivate an entire ...

Pizza Hut is celebrating the 40th anniversary of its free Book IT program and is enrolling students from Pre-K through 6th grade for another year of installing a love of reading in children. The ...

Reporting on the 40th anniversary of the popular pizza literacy program sent one writer on a mozzarella-scented memory trail. By Sarah Bahr Times Insider explains who we are and what we do and ...