A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to follow that will guide you through the process of creating your PPC ...

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if ...

PPC landing pages are something that many businesses struggle with. While landing pages seem simple enough in theory, they often become less-than-ideal in practice. One reason for this disconnect ...

Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health ...