PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

The publicity campaigns for Mary Beard's SPQR (Profile), The Loney by Andrew Michael Hurley (John Murray), the Ladybird Books for Grown-Ups series, and The Gollancz Festival 2015 are all shortlisted ...

Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising ROI. But how can you find the right keywords?

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

Lead PPC is a digital advertising agency that generates quality franchise development leads online via Google Ads, Facebook Ads, and other major networks. We work with roughly 70 franchise brands and ...