Physicists claim they may have found a long-awaited explanation for dark energy, the mysterious force that's driving the accelerated expansion of the universe, a new preprint study hints. Their ...

The idea of string theory was first floated in the 1960s and '70s. Scientists may have found the first observational evidence that supports string theory -- a hypothetical framework in physics ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

"Viewed through the lens of our work, you could think of the DESI result as the first observational evidence supporting string theory and perhaps the first observable consequences of string theory and ...

The theory that our universe is contained inside a bubble, and that multiple alternative universes exist inside their own bubbles -- making up the "multiverse" -- is, for the first time, being tested ...