There are comebacks… and then there’s LeBron James returning like someone unplugged him and plugged him back in. The story of ...

Nike is launching a statement piece that shifts the focus from the court to the kingdom. The new LeBron 23 “From This Point ...

Wearing the Nike LeBron 23 in Year 23, James looked great in his first game back, considering the circumstances. With Luka ...

When it comes to basketball sneakers, LeBron James still dominates the league, and his latest Nike LeBron XXIII signature ...

Los Angeles Lakers forward LeBron James picked out a symbolic pair as he makes his season debut against the Utah Jazz.

As LeBron James is preparing for another of basketball season in Los Angeles, he likes a relaxing nights with the family at home between workouts. Nike released limited-edition LeBron James “Monopoly” ...

There is never a dull moment for LeBron James. However, this week has been especially eventful for the Los Angeles Lakers forward. James debuted an early sample of the Nike LeBron 23, which drove the ...

The Los Angeles Lakers continued their California Classic campaign on Sunday with a 103-83 win over the Miami Heat. Even better, Bronny James made his highly anticipated Summer League debut. James ...

Bryce James revealed a surprising list of his three favorite Nike LeBron basketball shoes in an interview with Complex.

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

On Friday, sneaker free agent Steph Curry caused a stir when he was spotted wearing Nike sneakers prior to the Golden State ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...