How one sports manufacturer is capitalizing on the latest running trend and doing laps around its competitors. While standing at the starting line of the Tar Heel Ten Miler in Chapel Hill, I found my ...

It slips on like a sock, and it sort of looks like one too. Yet moments later, I’m in an impromptu sprint with the guy next to me. I win, but it’s unfair of me to gloat. The other guy is wearing a ...

From the day in 1970 that legendary University of Oregon track coach Bill Bowerman poured rubber onto his wife's waffle iron to create a new running shoe sole, Nike has been a company dedicated to ...

As Nike Free, the sports brand's line of 'barefoot' running trainers, hits its 10th anniversary, we look back on the evolution of the shoe 15 April 2014 • 12:03pm Nike Free, the sports brand's line of ...

Nike has reinterpreted the Air Max 1 yet again. This time one of its greatest stars has gotten a super lightweight treatment that looks like the obvious evolution after the Air Max 1 “Tape” and EM ...

Nike is moving full speed ahead with the Free x Flyknit designs. Most of the shoes in that vein have had a more sock-like fit than the rest of the Nike Flyknit silhouettes. This one, billed on the ...

Milind Soman took to barefoot running nine years ago Image: Aditi Tailang[br]Marketing consultant Nikki Gupta, 28, was an outdoors person but never a runner. She signed up to do the Chadar trek—a ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Years ...

Ask any football (soccer) player what they’re looking for in a cleat and you’ll likely get the same response: Feel. Today Nike revealed its latest “innovation” with the Hypervenom, a boot built for ...

Students are going barefoot to raise awareness for workers’ rights violations committed by Nike, a licensee of the university, as part of a demonstration arranged by the workers’ rights advocacy group ...