Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...
The Desk on MSN
Tubi taps expanded measurement features from Nielsen
Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.This ...
Nielsen has filed counterclaims against Cumulus Media, alleging breach of contract for sharing confidential ratings data with ...
Powered by Nielsen’s Streaming Content Ratings data, ARTEY Award winners are uniquely determined by the audience. Awards are ...
TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...
Data company Nielsen will use its latest metric tool to measure the Super Bowl’s live crowds — wherever they are. The tool ...
The new pilot methodology for co-viewing better incorporates the use of Nielsen’s proprietary wearable measurement devices.
Nielsen is piloting a new measurement approach during the Super Bowl designed to more accurately account for co-viewing ...
Seth MacFarlane is Nielsen’s inaugural “Streaming Icon of the Year.” The TV ratings measurement company released the results ...
Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total number of ...
The lightning pace that defined Cumulus Media’s antitrust fight against Nielsen throughout the fourth quarter of 2025 is giving way to something far less dramatic, but far more consequential: a ...
The Desk on MSN
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly ...
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