Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...
The competitive gaming franchise will be reimagined with creators and content at the center. By Alex Weprin Senior Editor NBA Take-Two Media, the joint venture between the pro basketball league and ...
The league re-launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association ...
Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, player possession indicators, real-time stat tracking, and live Player ...
All my work learning who Jesser is, why he has 31 million subscribers on YouTube, and if he’s any good at basketball — at least as a serviceable piece in The Basketball Tournament — has been for ...
Learn how the 2HYPE Crew, featuring Jesser The Lazer, Kristopher London & Cash Nasty, revolutionized basketball on YouTube in the first episode of our new series, "Beyond The Arc!" Watch as 2HYPE ...
A month into the season, league data shows that “Tap to Watch” has driven fans to more than 4 million live game streams.
NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the curtain on its plans for a rebooted NBA 2K League, a reboot that puts content ...
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