They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

1 Hotels is reimagining loyalty with a purpose-driven program that offers personalization while making a meaningful impact on the planet. MIAMI, Dec. 8, 2025 /PRNewswire/ -- 1 Hotels, the ...

Bank of America (BAC) on Wednesday introduced a new loyalty program to increase client engagement. The no-fee program, called BofA Rewards, is available to any client with a BofA personal checking ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty programs, exceeding 590 million members – representing more than 40% of the ...

A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

Flexcar members have driven more than 200 million miles in its vehicles. And now the month-to-month flexible car lease company wants to reward them. Flexcar has introduced Flexcar Rewards, a loyalty ...

The Charlottesville, Virginia-based petroleum distributor and convenience-store operator will offer fuel discounts at 10 of its c-stores, called The Market, to members of its TigerWash unlimited car ...