When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

NBCUniversal, advertising agency RPA, ad tech company FreeWheel and Newton Research have jointly launched what ... Read More ...

NEW YORK — Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and ...

Gale Force Digital Technologies has announced the development of a patent-pending AI technology for its media buying and planning platform. The new AI technology assists advertisers and agencies in ...

Sine Digital was named media agency partner for The National Theatre in London after a competitive review. The appointment is a part of NT's overall plan to heighten digital transformation and connect ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI Read about Publicis Health Media, a healthcare media agency specializing in media buying, ...

EssenceMediacom exits the account as Publicis Starcom takes charge of the Flipkart Group’s media planning and buying mandate ...