A change-minded Mazda North American Operations in Irvine has put its $150 million yearly advertising account up for grabs in what could be a blow to the automaker’s current agency in Newport Beach.

Mazda may be one of the smaller Japanese automakers, but its focus on driver satisfaction may be the largest. This week Mazda launches a new ad campaign highlighting its driver-focused approach. "The ...

A British advertising agency that picked up work for Irvine-based Mazda North American Operations plans to bring about 100 jobs to Orange County. Britain’s WPP PLC expects to form a new agency, Team ...

Mazda has made driving safety a theme after the U.S. Senate singled out the carmaker three years ago for broadcasting a Super Bowl ad that appeared to encourage distracted driving. Sen. Jay ...

Remember the Chevrolet “Real People, Not Actors” series of ads? Deplorable as they may be, someone at Mazda thought that it would be a great idea to use the same formula to make a point about the ...

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Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...