Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global ...

“Wolfs,” a new film starring George Clooney and Brad Pitt, was going to get a robust theatrical release. But the company is curtailing that plan. By Nicole Sperling When Apple won a bidding war in ...

A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, according to a ...

Apple’s toned-down announcement of the iPhone 16e marks a strategic shift in how the company approaches product differentiation within its lineup. Unlike the flagship iPhone 16 and 16 Pro models, ...

Agency execs are using AI for travel, new business and awards submissions. The world’s four most valuable brands are technology companies, with Apple leading at No. 1—but a retailer is closing the gap ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...