Mailchimp's email-SMS combination plans include capabilities like Generative AI features and audience segmentation.

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

NEW YORK (AP) — The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this year could be particularly challenging. Although inflation has retreated, ...

Wide swings in crop prices since 2007 are creating challenges for farmers when developing and maintaining a marketing plan. Rapid price swings have occurred for short-term prices, such as variability ...

Businesses invest a significant amount of time and money in creating comprehensive marketing plans. They set ambitious goals, lay out strategies, and execute a plan to achieve them. In fact, they may ...

Over the course of the last few months, I've had the opportunity to review various marketing plans. Often, the plans fell into one of two categories. One group comprised brief documents containing ...

How does a firm attract top lateral partners with large portable practices and, at the same time, retain its own rainmakers? Consultant John Hellerman and recruiter Gary Klein say the solution is the ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...