Companies that knew who they were before AI are gaining leverage. Companies that never did are feeling suddenly invisible. AI ...

S&P 500 long positioning has hit new records for the fourth consecutive week, Citi strategists say. They say that bullish sentiment has widened the gap between US and European market positioning. The ...

Deja vu all over again. Fifteen years ago, private homebuilders last faced an operating and selling environment this unforgiving. Back then, the housing crash was a single, seismic event. Today, it’s ...

Most business owners don’t have a marketing problem. They have an expectation problem. I work with companies that have been ...

The growing tensions between current market positioning and sentiment are creating “reluctant bulls” among investors, said Scott Chronert, head of U.S. equity strategy at Citi Research. According to ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Since 2010, less than 10% of the time has the market traded at a 4% premium or more to our valuations. The macrodynamic tailwinds that supported 2024 are fading. With the market trading at the high ...

Noble Corporation's strategic acquisitions and global presence drive robust revenue growth, high profitability, and strong liquidity, supporting continued expansion and resilience. Long-term contracts ...

To learn more about our editorial approach, explore The Direct Message methodology. In my work analyzing marketing psychology for tech companies throughout the 2010s and early 2020s, I watched a ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...