On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

When you search with certain queries on Google, the results will yield a featured snippet – a short paragraph giving you a quick explanation of whatever you were looking for. Sometimes it works great, ...

I'm not a big user of code snippets, but I know developers who are. I've noticed those developers often don't use the default value supplied for the variable part of the snippet (What! All your ...

Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...