Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Lowrance, a world-leading brand in fishing electronics since 1957, announced today its renewed OEM partnership with Phoenix Bass Boats. Under the terms of the renewed three-year agreement, Lowrance is ...

Consumer Electronics Show is the venue to debut new Sea Ray, Navan, Lund, Flite and more, all part of Brunswick's ACES ...

Lowrance, a world-leading brand in fishing electronics since 1957— announced today its exclusive partnership with Skeeter Performance Fishing Boats. Lowrance HDS Gen2 Touch navigation systems and ...

Tide Craft Boats partners with Navico Group to offer the Lowrance Eagle 5 upgrade, enhancing navigation and sonar technology for a superior boating experience. Adding the Eagle 5 as an upgrade option ...

The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Brunswick Corporation has returned to the 2026 Consumer Electronics Show in Las Vegas with its largest exhibition of marine ...

Lowrance Elite FS 10 Fish Finder/Chartplotter with Active Imaging 3-in-1 Transducer, $1,298 (save $500) Lowrance HDS Pro 9 Fish Finder/Chartplotter, $1,648 (save $450) Lowrance Elite FS 12 Fish Finder ...

Boating Magazine's Marine Power Innovation (MPI) Awards recognize propulsion products that significantly advance the boating experience. These awards highlight technologies that push boundaries and ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...