This is a case about two Pfizer productsListerine Mouthwash and, later, Listerine PocketPaksa new portable format for killing badbreath bacteria. At the start of the story (1999), the Listerine ...

The campaign tugs at consumers' need for confidence in social settings such as clubs and bars, where "they are there to impress those who are in close proximity with". The ads also encourage the ...

Pfizer Consumer Healthcare recently introduced in the local market a revolutionary, portable oral care product that gives consumers a clean mouth feeling anytime, anywhere. Cool Mint Listerine ...

Shampoo brands are leaking onto the toothpaste shelves and mouthwash has taken new form to freshen up the front end. Some of the changes in oral care have retailers wondering what category products ...

NEW YORK – Like a breath of fresh air, melt-in-your-mouth breath strips are sweeping through America’s high schools and adolescent hangouts. And, unlike with gum or other examples of the latest ...

Barely two months since its launch in the local market, Cool Mint Listerine PocketPaks oral care strips have already chalked up a modest share of the oral care market. Named by Time Magazine as one of ...