— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

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When it comes to basketball sneakers, LeBron James still dominates the league, and his latest Nike LeBron XXIII signature ...

BEAVERTON, Ore. -- LeBron James had some business to take care of before rejoining the Cleveland Cavaliers for training camp. He was at Nike's corporate headquarters Tuesday for the unveiling of his ...