Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

MIAMI -- LeBron James has another Nike commercial out, detailing many of his favorite things about Miami. The spot featuring the Miami Heat star was released Sunday. Dubbed "Training Day," it shows ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Nike is launching a statement piece that shifts the focus from the court to the kingdom. The new LeBron 23 “From This Point ...

Nike has been responsible for some of the most revolutionary footwear designs in history. From the iconic Air Force 1 — spotted on everyone from Jay-Z to your local barista — to Air Jordans, first ...

LeBron logs his second straight game after early-season absenceDebuts new 'Bubble Boy' Nike LeBron 23 colorwayFeatures ...

LeBron James has never hesitated to remind the world of his greatness. This is the same man who anointed himself the GOAT after leading the Cavaliers to an NBA title in 2016, and demanded respect from ...

Wearing the Nike LeBron 23 in Year 23, James looked great in his first game back, considering the circumstances. With Luka ...