Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved popular among adults.

After years of lobbying, Massachusetts has convinced toy company Hasbro to move its global headquarters from Rhode Island to Boston. Massachusetts is the historic home of many iconic toy companies, ...

Play-Doh is jumping on the so-called “kidult” trend by launching its first-ever collection for grownups: a line of floral ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime ...

New York - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a new ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...