Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

RECORD-LOW PRICE: As of July 7, the LEGO Classic Creative Brick Box is just $15.29 (originally $34.99) — that's 56% off ahead of Prime Day. With Prime Day just 24 hours away, Amazon is building ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% discount ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...