In August of 2023, Kimberly-Clarke made an announcement. Kleenex was to disappear from Canadian shelves. It was surprising news, since Kleenex has been a staple in this country since the 1920s. Prior ...
The ‘Kleenex x Mr Doodle’ campaign, by PHD UK, won Gold in Media CPG & Food and Beverage at The Drum Awards. It aimed to reverse Kleenex’s declining sales by targeting younger consumers, who preferred ...
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