The competitive gaming franchise will be reimagined with creators and content at the center. By Alex Weprin Senior Editor NBA Take-Two Media, the joint venture between the pro basketball league and ...

Jesse Riedel, also known as Jesser, has signed with CAA for representation in all areas. With a channel on YouTube with nearly 29 million subscribers, Jesser is one of the biggest sports content ...

Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

The NBA 2K League has relaunched with a new vision, blending basketball, gaming, and pop culture. Launched November 3, 2025, ...

Jesse Riedel (17) is a YouTube influencer who posts basketball content under the name “Jesser.” He is also the most recent addition to the La Familia team in the 2025 The Basketball Tournament, which ...

Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. By Etan Vlessing Canada Bureau Chief Jesse Riedel, also known as Jesser, has signed with CAA ...