Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and ...

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Luxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. The company, part of Tata Motors-owned group Jaguar Land Rover, released a new logo that saw ...

Jaguar is turning heads again. Love it or hate it, Jaguar’s new luxury EV will mark a new chapter in the British automaker’s storied history. After unveiling the radical all-electric GT ...

No Brainer's Jenkins noted that Jaguar is already grappling with falling sales over the long term and the electric vehicle market is hyper-competitive.

No Brainer's Jenkins noted that Jaguar is already grappling with falling sales over the long term and the electric vehicle market is hyper-competitive.