PLANO, Texas--(BUSINESS WIRE)--JCPenney, the iconic American retailer, is thrilled to announce a season-long series of Really Big Deal reveals in collaboration with celebrity brand partners during ...
JCPenney has had a rough year. When the retailer decided to stop offering sales and coupons in favor of "everyday low prices," shoppers took their business elsewhere and JCPenney took a big hit in ...
UPDATE: Sept. 11, 2024: JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday Night Football” broadcasts on Prime Video. The retailer is also returning as sponsor of ...