The explosive growth and attractive features of mobile short videos (MSVs) have made it become an effective tool for disseminating health-related information. This study aims to examine the potential ...

Although the current research on short videos has received some attention, no one has explored its influence on behavior intentions from the perspective of content marketing. At the same time, few ...

Recent technological advances and the introduction of new digital media platforms have dramatically changed how people learn and source information about topics that interest them. Some recent studies ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...