Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. One major way content creators and influencers can make money in 2024 is ...

Influencer marketing remains a hot topic in the advertising industry, prompting agencies and the brands they represent to face a host of complicating factors. For health brands, this includes battling ...

Nearly two-thirds (61%) of senior marketing executives currently are using compensation models that are either explicitly non-transparent or unknown to pay agencies for managing their influencer ...

A new crop of professionals has entered the talent manager space. While becoming an influencer is often cited as a popular dream job, many professionals are also flocking to behind-the-scenes work, ...

Here’s why brands are ditching massive agencies for this low-cost alternative.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. My DMs have been buzzing about Accenture Song's planned acquisition of the creator and social agency ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → To see where the value is ...

The influencer audit tool uses AI to score Instagram audience quality and help brands flag fake followers before ...

India's influencer economy is expanding rapidly but its fragmented and largely unorganised ecosystem is making sustainable ...

The Canadian creative influence agency opens its fourth international location, marking its formal entry into the U.S. market and bringing its Montreal, Toronto, and Paris expertise to Texas-based ...

Havas Lynx launched a global health influencer offering Friday morning, formalizing its existing organic community of content creators to better communicate with healthcare professionals (HCP) and ...