If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

Krefetz, head of Reality Software and a contributing editor at Streaming Media, opens the discussion by asking Sargent, co-owner of Sargeway, to talk about what AI in advertising means to him. Sargent ...

AI is a transformative force in the media and entertainment industry, reshaping how video is delivered, monetized and consumed. For streaming providers, broadcasters and sports networks, AI has become ...

Harmonic today introduced enhanced capabilities for its VOS360 Ad SaaS solution that “empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer ...

Nielsen's Big Data + Panel aims to improve audience-measurement accuracy for sports leagues and advertisers. For the first time, streaming platforms must share their audience data for accurate ...