Ice House, Winter Olympics
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The rebrand comes as Italian officials and protesters object to the presence of U.S. Immigration and Customs Enforcement agents at the 2026 Olympic Winter Games.
The decision comes after widespread protests in both the United States and Milan over the presence and conduct of ICE agents.
Three US Olympic winter sport national governing bodies changed the name of their Milan hospitality space over concerns about ICE protests in Italy.
U.S. Olympic officials changed the name of one of its hospitality spaces from "Ice House" to "Winter House" over concerns about U.S. Immigration and Customs Enforcement.
Daily Voice on MSN
Team USA renames 'Ice House' at Winter Olympics as ICE outrage grows
Team USA has rebranded a Winter Olympics hospitality venue called "The Ice House" amid rising backlash against Immigration and Customs Enforcement (ICE) and President Donald Trump's mass deportation policies.
Three U.S. Olympic bodies renamed their Milan hospitality from "Ice House" to "Winter House" after anti-ICE protests