Complex

A Brief History of Nike Boots

The Nike Air Bakin Posite Boot was a mouthful at the moment and the culmination of Nike Sportswear fusing everything retro ...

Nike: When The Brand Fades, The Dividend Follows

Nike is a declining business with an unsustainable dividend, a rich valuation, low margins, and poor TikTok positioning. Learn why NKE stock is a strong sell.

The Sneaker Industry Has Been Around for 103 Years. It’s Never Seen a Disaster Quite Like This.

It’s been 103 years since the Converse Chuck Taylor All-Stars were first released, and 103 years of brands getting it right ...

Nike and Apple Both Went Public 45 Years Ago. Here's How Much $1,000 in Each Would Be Worth Today.

Last year, Apple paid out $15.2 billion in dividends, while Nike shelled out a mere $2.17 billion to investors. Anyone ...
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Here’s the Surprising Origin of Nike’s “Just Do It” Slogan

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Remodeled Nike store showcases running, nods to company’s Portland roots

Nike on Thursday reopened its downtown store and underscored CEO Elliott Hill’s ongoing push to refocus the company on sports ...
Forbes

Nike Earnings: History Shows 63% Chance of Post-Report Drop

Nike (NYSE: NKE) is set to publish its fiscal first-quarter earnings (for the May fiscal year) on Tuesday, September 30, 2025, with analysts expecting earnings of 26 cents per share on $10.99 billion ...
AOL

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.