If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing ...

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite ...

AI Overviews appear on about 20% of German searches. When shown, AIOs reduce position 1 CTR from 27% to 11%, a 59% drop. The total cost is estimated at 265 million lost organic clicks per month.

Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month - just in case you (or I) missed it. January was an ...