Combining all of these factors leads to Gen Z favoring short-lived micro-trends one day, while adopting more timeless trends, ...

Let's face it: while it seems to have cooled down in the past year or so, there's a lot of smack talk online from Gen Z aimed toward millennials. Klaus Vedfelt / Getty Images So, I recently asked ...

Who doesn't love a peculiar trend? Each generation has its own unique quirks that might make others raise an eyebrow. Whether it's fashion, technology, or something downright bizarre, these trends ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

As Generation Z (born between 1997 and 2012) continues to integrate into the workforce, challenges inside the world of work are making advancement difficult. In 2025, five major trends are redefining ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In the interior design world, trends often come and go faster than you can say "open floor plan" or "red ...

The start of Generation Beta babies in 2025 introduces a new era of food culture shaped by technology, sustainability, and the influence of Millennial and Gen Z parents. Imagine a generation born into ...

As the mobile gaming landscape evolves, one demographic has become impossible to ignore: Gen Z. This cohort, born between 1997 and 2012, is not just the next generation of players but a driving force ...