“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

On Tuesday, Class 12 students were in for a surprise during their CBSE board exams. The QR link on the maths question paper redirected students to the music video of Rick Astley's song, "Never gonna ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...

Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group. Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Senior Business ...