John Breeden II is an award-winning journalist and reviewer with over 20 years of experience covering technology and government. He is currently the CEO of the Tech Writers Bureau, a group that ...

Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) some sort of incentive or reward from nearly every ...

Summer is over, and while I’m always sorry to see it go, fall in New England is an exciting time. Everyone hunkers back down to work and there’s a sense of renewal and possibility. Right now, I’m ...

The gaming industry has plenty to teach other businesses about how to keep customers engaged. This is why a range of industries has turned to gamification or the use of gaming and game design ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

NEW YORK--(BUSINESS WIRE)--Lucra, an emerging market leader in social gamification technology, today announced it has raised $10 million from 7GC, SeventySix Capital, Steve Kuhn (Founder of Major ...

Quick, what comes to mind when you think of gamification in wellness programs? For me, it’s always been about the latest gadgets and smartphone apps that can track everything from the food I eat to ...

When you visit LinkedIn, one of the most ominous features encouraging profile completion is the progress bar telling you that your profile has a long way to go before you’re complete. This very basic ...

A new gamification system lets employees compete to boost efficiency and accuracy. Comprehensive tracking allows employees to deliver swift, efficient service while maintaining Love's high standards ...

– Led by 7GC, SeventySix Capital, Steve Kuhn, with participation from NBA MVP Giannis Antetokounmpo, amongst others. Lucra’s Funding Will Power an Expanded Product Offering and its Launch into New ...