From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Mary Poppins sang that "a spoonful of sugar helps the medicine go down," meaning that boring household chores can be turned into fun activities. Being a nanny of exceptional ability, she delivered on ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

Just 12 years ago, Tinder was born. The app democratized dating and gave people hope that their one true love was out there, somewhere — they just needed to swipe through a sea of profiles to find ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Mauro Frota It’s a new ...