Although a sale appears to be the single moment a customer hits “place order,” experts who know the marketing funnel know they’re playing the long game –– as in weeks, months or years spent investing ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

The Bottom LineQuestion: You ve said that asking the right question is harder than it looks. Adubato: Asking questions is an art form. Some people are a lot better at it than others. The most ...

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and ...