In our first article in this series, Selling software: Where have all the business models gone?, we looked at the problem faced by traditional PC indpendent software developers and explored why the ...

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Many vendors are using freemium software to attract and retain users with the hope they can get them to pay for premium versions afterwards. Microsoft has released a new and free Windows 10 app that ...

Giving away your product is not usually considered an ideal business model. But a growing number of software firms are doing just that. The freemium model—also known as product-led model—was pioneered ...

IBM and Cisco in recent weeks have launched freemium apps that are about staying relevant to the next generation of customers as much as keeping existing ones. The applications that run businesses are ...

Net-Assembly, a leader in online point-of-sale (POS) solutions, is excited to announce the launch of its latest freemium cash register software. This powerful tool is designed to help businesses ...

Opinions expressed by Entrepreneur contributors are their own. Software solutions providers face an ongoing challenge in an increasingly-competitive marketplace. How do they get the word out about the ...

Digital teaching and communication tools are increasingly present in kindergarten to Grade 12 classrooms. By April 2020, not long after the onset of the pandemic, Google Classroom had doubled its ...

Apples' App Store revolutionised the consumer app market, and in the process, the brand's value to consumers and revenue potential for app producers. How? Apple perfected the try-and-buy "freemium" ...

Anyone selling software or services on the Web today has to give some thought to alternative pricing models. Lately the Internet is awash in "freemium" services for which a basic version, sometimes ...

Chris Anderson's most recent crusade, which he makes in The Future of a Radical Price, isn't actually very radical. However, his conclusion -- which is that businesses should embrace "free" as a ...