Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

What work are you involved in with Hey Neighbour? I’m working with a key partner of HNC, the Building Resilient Neighbourhoods team, to help them code qualitative data as part of their impact ...