Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Good ethics can be good business. When you place advertisements for your small business, it can be tempting to bend the truth about your company, products or services, but that approach can be ...

With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...

In the United States, cancer centers commonly advertise their services to the public. Several benefits from such advertising exist that include patient education of cancer treatment options and ...