The decision creates a “unified strategy under Authentic’s ownership for the Eddie Bauer brand, leveraging Oved’s strengths ...

Authentic Brands Group appoints Outdoor 5, LLC to manage Eddie Bauer's e-commerce and wholesale operations for global growth.

There’s a new day dawning at Eddie Bauer. The company is debuting a brand repositioning and expansion strategy that includes an updated logo and messaging to embrace its outdoor roots, a heightened ...

Eddie Bauer is the latest brand to join the resell game. In an addition to its (Re)Adventure gear rental program that launched last year, the brand will now allow people to resell their pre-owned ...

Kohl's on Monday announced a tie-up with Eddie Bauer to launch this coming fall. An assortment of the outdoor brand's seasonal gear and year-round products for women, men and kids will be sold "in as ...

Authentic Brands Group and SPARC Group have agreed to acquire outdoor brand Eddie Bauer. The seller is PSEB Group, which is owned by Golden Gate Capital. No financial terms were disclosed. Guggenheim ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. Eddie Bauer ...

In 2013, when Eddie Bauer was redesigning its highly technical Ascent line of outdoor gear, the company turned to its resident athletes and mined their expertise to create the best pack possible.