Precursor has redesigned E4's channel idents and menus, winning a five-way pitch. Precusor developed a parallel E4 world which is linked to ours. A conventional purple 'outside' world was designed to ...

E4 Creative Services has created a set of 10 continuity idents for the channel. The idents feature a group of five lounge-lizard musicians clad in E4-purple-coloured retro velvet suits playing muzak ...