When a commercial comes on the television advertising the latest model from an OEM, or a print ad boasts the best vehicle on the market, which brands seem to catch consumers’ eyes the most? According ...
Consumer Reports released its influential annual list of auto brand rankings for 2026. Tesla made strides, jumping up to No. 10 from No. 18 on last year's list of more than 30 auto brands. Overall, ...
Brand loyalty continued rising in the first half of 2025 — with a very notable exception. The LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study found overall brand loyalty for new ...
Colchester, CT — With the average price of a new car hovering around $48,000, people in the market for a new vehicle can ill-afford to rely on guesswork to determine which models are likely to hold up ...