The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are more powerful and ...
NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...
Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...
NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...
NEW YORK (Reuters) - The makers of Energizer and Duracell batteries have ended two lawsuits accusing each other of advertising false claims to consumers about battery life. According to filings on ...
NEW YORK (Reuters) - The makers of Energizer and Duracell batteries have ended two lawsuits accusing each other of advertising false claims to consumers about battery life. According to filings on ...
NEW YORK (Reuters) - Duracell, the battery unit of Warren Buffett's Berkshire Hathaway Inc <BRKa.N>, sued the maker of Energizer batteries on Tuesday, accusing it falsely advertising that its ...
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