The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...

Google took control of DoubleClick a few hours after Europe's antitrust regulators removed the final stumbling block by approving a deal that was first announced 11 months ago. U.S. regulators cleared ...

Google Inc.’s pending $3.1 billion acquisition of online ad-serving vendor DoubleClick Inc. will hurt consumers, according to two privacy groups opposed to the wholesale approval of the deal. The ...

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...

Australian media conglomerate Fairfax Metro Media has extended its existing relationship with Google DoubleClick’s Ad Exchange to focus on online video inventory. However, unlike most publishers, ...

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